IIPM Banglore,Shahrukh khan at IIPM

“Come to IIPM, I’ll see you there” That’s what SRK says to all B-School students as IIPM signs up SRK for a three year deal to host IIPM’s B-School Quiz!
Before you catch My Name Is Khan, you have a chance to meet Shah Rukh Khan himself who is hosting Dare 10 quiz, the B-school to be held in the city on February 8.
The B-school IIPM, 4Ps, a business and marketing magazine, and Bollywood Badshah Shah Rukh Khan come together to host “Dare'10” business and marketing quiz on February 8.
The event will be held at Koramangla Indoor Stadium' which has a 3000-seating capacity.
The quiz urges participants to not just bank on their knowledge and information about brands and marketing concepts but also their presence of mind, communication skills and self-confidence.
With SRK in the lead, what is expected is three hours of action, dance, drama and laughter.
While SRK hosts the grand finale, the six teams (12 participants) who reach the finals have been through four rounds of .
Process of quiz:
More than 100 B-schools participate in four zonal rounds that are held simultaneously across India, 26 B-schools then make it to the National round.
From there, 10 Indian B-schools reach the international round and compete with six international B-schools .
Of these eight B-schools graduate to the semi-finals and finally six winning teams from the Semi-finals are handed over to SRK for the grand finale.
The Dare format involves audiovisuals, performances, dares, challenges, audience interactions, surprises, gift hampers and guiding the audience through all of this is the host Shah Rukh Khan at his wittiest best.
The rounds in the grand finale have been inspired from the concept of the ‘marketing-mix' ( 4Ps: Product, People, Place and Promotion) and the ‘audience interaction' rounds are planned on the theme of the five senses.
Interactive:
Shah Rukh Khan will guide members of the audience through all of this at times dancing with the participants to the tunes of popular Hindi songs from his hit films and at times inviting someone from the audience to perform a dare alongside him
Reason for choosing Shah Rukh Khan:
But Why Shah Rukh ,who else in India can make an event global by his sheer global popularity than Shah Rukh? He is perceived as the face of intelligent Bollywood because of his ‘Economics’ education background, his suave marketing skills and sharp intelligence. He is obviously the natural choice,” says Prof. Arindam Chaudhuri, the Dean of IIPM . The finale of the quiz show, which will also be a part of the annual IIPM B-school fest – Amaze — will be held in Delhi — at the IIPM campus in Satbari.
On his part King Khan says, “I am coming to IIPM and it will be nice to be there!” It will be nice indeed for the entire B-School student fraternity of India!
Venue:
The quiz begins at 5 p.m. at Koramangala Indoor Stadium.
The show is open to the public.
It is a ticket-based show priced at Rs.1, 000.
Tickets are available at IIPM Bangalore, Sangeetha Mobile (in selected outlets), Coffee Day Xpress (in selected outlets) and BookMyShow.com.